Why do Individuals Avoid Social Media Advertis-ing: a Qualitative Comparison Analysis Study.
Jens MattkeLea Katharina MüllerChristian MaierPublished in: ECIS (2018)
Keyphrases
- social media
- statistical analysis
- qualitative analysis
- comparative analysis
- quantitative analysis
- theoretical framework
- experimental study
- real time
- data mining
- databases
- empirical studies
- collaborative learning
- data analysis
- case study
- qualitative and quantitative
- social networks
- comparative study
- quantitative and qualitative
- quantitative evaluation
- error analysis
- empirical analysis