Online Advertising Research through the Ad Delivery Process: A Literature Review.

Lea Katharina Müller Jens Mattke Christian Maier

Published in: SIGMIS-CPR (2018)

Keyphrases

literature review
online advertising
display advertising
advertising campaigns
behavioral targeting
case study
development process
information systems
e learning
knowledge base
expert systems
context aware
user behavior
user experience
fuzzy theory