Transforming Online Advertising: A User Centric Approach to Bridge the Gap.
Lea Katharina MüllerPublished in: SIGMIS-CPR (2018)
Keyphrases
- user centric
- online advertising
- user behavior
- behavioral targeting
- cognitive radio networks
- context dependent
- context awareness
- flow management
- network centric
- personal information
- clickstream data
- display advertising
- advertising campaigns
- user experience
- identity management
- contextual advertising
- search advertising
- internet advertising
- long tail
- human computer interaction
- management system
- context aware