Ilyoo B. Hong

Publication Activity (10 Years)

Years Active: 1998-2019
Publications (10 Years): 4

Top Topics

Online Marketplaces

Purchase Intention

Top Venues

Int. J. Inf. Manag.

Int. J. Electron. Commer.

J. Glob. Inf. Manag.

Publications

Jieun Lee, Ilyoo B. Hong
Consumer's Electronic Word-of-Mouth Adoption: The Trust Transfer Perspective. Int. J. Electron. Commer. 23 (4) (2019)
Ilyoo B. Hong
Building Initial Trust in an Intermediary in B2C Online Marketplaces: The Korean Evidence From Interpark.com. J. Glob. Inf. Manag. 26 (2) (2018)
Jieun Lee, Ilyoo B. Hong
Predicting positive user responses to social media advertising: The roles of emotional appeal, informativeness, and creativity. Int. J. Inf. Manag. 36 (3) (2016)
Ilyoo B. Hong
Understanding the consumer's online merchant selection process: The roles of product involvement, perceived risk, and trust expectation. Int. J. Inf. Manag. 35 (3) (2015)
Ilyoo B. Hong, Hoon S. Cha
The mediating role of consumer trust in an online merchant in predicting purchase intention. Int. J. Inf. Manag. 33 (6) (2013)
Ilyoo B. Hong, Hwihyung Cho
The impact of consumer trust on attitudinal loyalty and purchase intentions in B2C e-marketplaces: Intermediary trust vs. seller trust. Int. J. Inf. Manag. 31 (5) (2011)
Ilyoo B. Hong
A survey of web site success metrics used by Internet-dependent organizations in Korea. Internet Res. 17 (3) (2007)
Ilyoo B. Hong
A new framework for interorganizational systems based on the linkage of participants' roles. Inf. Manag. 39 (4) (2002)
Ilyoo B. Hong, Changsu Kim
Toward a New Framework for Interorganizational Systems: A Network Configuration Perspective. HICSS (4) (1998)