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Building Initial Trust in an Intermediary in B2C Online Marketplaces: The Korean Evidence From Interpark.com.

Ilyoo B. Hong
Published in: J. Glob. Inf. Manag. (2018)
Keyphrases
  • online marketplaces
  • security services
  • online auctions
  • perceived risk
  • trust model
  • search engine
  • information systems
  • decision making
  • electronic commerce
  • service quality
  • online markets