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Building Initial Trust in an Intermediary in B2C Online Marketplaces: The Korean Evidence From Interpark.com.
Ilyoo B. Hong
Published in:
J. Glob. Inf. Manag. (2018)
Keyphrases
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online marketplaces
security services
online auctions
perceived risk
trust model
search engine
information systems
decision making
electronic commerce
service quality
online markets