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Predicting positive user responses to social media advertising: The roles of emotional appeal, informativeness, and creativity.
Jieun Lee
Ilyoo B. Hong
Published in:
Int. J. Inf. Manag. (2016)
Keyphrases
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social media
user experience
user interface
online advertising
user participation
social networks
recommender systems
user preferences
user feedback
user generated content
internet users
targeted advertising
end users
positive and negative
display advertising