Understanding the consumer's online merchant selection process: The roles of product involvement, perceived risk, and trust expectation.
Ilyoo B. HongPublished in: Int. J. Inf. Manag. (2015)
Keyphrases
- perceived risk
- online consumer reviews
- negative impact
- internet banking
- online marketplaces
- online banking
- online markets
- purchase intention
- online retailers
- perceived usefulness
- online stores
- consumer trust
- internet shopping
- product quality
- structural equation modeling
- online shopping
- theory of planned behavior
- product reviews
- learning environment