Consumer's Electronic Word-of-Mouth Adoption: The Trust Transfer Perspective.
Jieun LeeIlyoo B. HongPublished in: Int. J. Electron. Commer. (2019)
Keyphrases
- electronic word of mouth
- positive or negative
- purchase intention
- online reviews
- online shopping
- social network sites
- attitudes toward
- perceived risk
- social interaction
- positive and negative
- online stores
- marketing strategies
- e government
- product quality
- information systems
- information technology
- online consumer
- knowledge transfer
- virtual communities
- survey data
- knowledge sharing
- prior studies
- machine learning
- transfer learning