Hwihyung Cho

Publication Activity (10 Years)

Years Active: 2011-2011
Publications (10 Years): 0

Publications

Ilyoo B. Hong, Hwihyung Cho
The impact of consumer trust on attitudinal loyalty and purchase intentions in B2C e-marketplaces: Intermediary trust vs. seller trust. Int. J. Inf. Manag. 31 (5) (2011)