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The impact of consumer trust on attitudinal loyalty and purchase intentions in B2C e-marketplaces: Intermediary trust vs. seller trust.

Ilyoo B. HongHwihyung Cho
Published in: Int. J. Inf. Manag. (2011)
Keyphrases
  • consumer trust
  • electronic commerce
  • electronic marketplaces
  • influence factors
  • online markets
  • social networks
  • customer loyalty
  • online auctions