David H. Reiley

Publication Activity (10 Years)

Years Active: 2006-2017
Publications (10 Years): 1

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Search Behavior

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Publications

Garrett A. Johnson, Randall A. Lewis, David H. Reiley
When Less Is More: Data and Power in Advertising Experiments. Mark. Sci. 36 (1) (2017)
Randall A. Lewis, David H. Reiley
Down-to-the-minute effects of super bowl advertising on online search behavior. EC (2013)
Panagiotis Papadimitriou, Hector Garcia-Molina, Prabhakar Krishnamurthy, Randall A. Lewis, David H. Reiley
Display advertising impact: search lift and social influence. KDD (2011)
Randall A. Lewis, Justin M. Rao, David H. Reiley
Here, there, and everywhere: correlated online behaviors can lead to overestimates of the effects of advertising. WWW (2011)
David H. Reiley
"Which half Is wasted?": controlled experiments to measure online-advertising effectiveness. KDD (2011)
David H. Reiley, Sai-Ming Li, Randall A. Lewis
Northern exposure: a field experiment measuring externalities between search advertisements. EC (2010)
Charles H. Mullin, David H. Reiley
Recombinant estimation for normal-form games, with applications to auctions and bargaining. Games Econ. Behav. 54 (1) (2006)