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Display advertising impact: search lift and social influence.
Panagiotis Papadimitriou
Hector Garcia-Molina
Prabhakar Krishnamurthy
Randall A. Lewis
David H. Reiley
Published in:
KDD (2011)
Keyphrases
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social influence
display advertising
search algorithm
search strategies
search strategy
social networks
social interaction
search space
visual search
online advertising
social relationships
video sequences
search queries