When Less Is More: Data and Power in Advertising Experiments.
Garrett A. JohnsonRandall A. LewisDavid H. ReileyPublished in: Mark. Sci. (2017)
Keyphrases
- data structure
- data analysis
- data collection
- complex data
- statistical analysis
- data sources
- small number
- data mining techniques
- data objects
- experimental data
- application domains
- missing data
- database
- data points
- neural network
- image data
- high quality
- high dimensional data
- synthetic data
- training data
- information systems
- user behavior
- information retrieval
- data distribution
- raw data
- data mining
- data quality