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Here, there, and everywhere: correlated online behaviors can lead to overestimates of the effects of advertising.

Randall A. LewisJustin M. RaoDavid H. Reiley
Published in: WWW (2011)
Keyphrases
  • online advertising
  • online learning
  • database
  • real time
  • artificial intelligence
  • display advertising
  • contextual advertising
  • advertising campaigns
  • human behavior
  • cross cultural
  • behavior recognition