Carsten D. Schultz

Publication Activity (10 Years)

Years Active: 2006-2024
Publications (10 Years): 7

Top Topics

Search Advertising

Managerial Implications

Top Venues

Electron. Commer. Res.

Electron. Mark.

Publications

Carsten D. Schultz, Christian Koch, Rainer Olbrich
Dark sides of artificial intelligence: The dangers of automated decision-making in search engine advertising. J. Assoc. Inf. Sci. Technol. 75 (5) (2024)
Carsten D. Schultz, Björn Gorlas
Magic mirror on the wall: Cross-buying at the point of sale. Electron. Commer. Res. 23 (3) (2023)
Carsten D. Schultz
Informational, transactional, and navigational need of information: relevance of search intention in search engine advertising. Inf. Retr. J. 23 (2) (2020)
Carsten D. Schultz
The impact of ad positioning in search engine advertising: a multifaceted decision problem. Electron. Commer. Res. 20 (4) (2020)
Carsten D. Schultz
Proposing to your fans: Which brand post characteristics drive consumer engagement activities on social media brand pages? Electron. Commer. Res. Appl. 26 (2017)
Carsten D. Schultz
Insights from consumer interactions on a social networking site: Findings from six apparel retail brands. Electron. Mark. 26 (3) (2016)
Carsten D. Schultz
Driving likes, comments, and shares on social networking sites: how post characteristics affect brand interactions in apparel retailing. ICEC (2016)
Christian Holsing, Carsten D. Schultz
Association Rules in Web Usage Logfile Data - Empirical Insights into the Use of User-Generated Web Site Features. ICEC (Selected Papers) (2013)
Carsten D. Schultz
Ranking for the Top: A Misconception of Search Engine Advertisers. ICEC (Selected Papers) (2013)
Christian Holsing, Carsten D. Schultz
Empirical Insights on the Effect of User-Generated Website Features on Micro-Conversions. Int. J. E Bus. Res. 9 (4) (2013)
Bernard J. Jansen, Mimi Zhang, Carsten D. Schultz
Brand and its effect on user perception of search engine performance. J. Assoc. Inf. Sci. Technol. 60 (8) (2009)
Carsten D. Schultz
A trust framework model for situational contexts. PST (2006)