Insights from consumer interactions on a social networking site: Findings from six apparel retail brands.
Carsten D. SchultzPublished in: Electron. Mark. (2016)
Keyphrases
- social networking sites
- social networking
- managerial implications
- case study
- online social networks
- internet shopping
- social networks
- machine learning
- purchase behavior
- key findings
- consumer behavior
- user generated content
- electronic commerce
- data mining
- literature review
- interaction patterns
- questionnaire survey
- empirical evidence
- semi structured interviews
- learning environment