Ranking for the Top: A Misconception of Search Engine Advertisers.
Carsten D. SchultzPublished in: ICEC (Selected Papers) (2013)
Keyphrases
- search engine
- web search
- keyword search
- web search engines
- sponsored search
- sponsored search auctions
- search quality
- ranking scheme
- keywords
- click prediction
- ranking functions
- meta search
- relevance ranking
- result list
- search queries
- query logs
- highly ranked
- user queries
- information retrieval
- personalized search
- page rank
- metasearch engine
- search result
- ranked list
- learning to rank
- ranking algorithm
- rank aggregation
- current search engines
- retrieval functions
- web pages
- retrieval systems
- click through rate
- web image search
- desktop search
- online advertising
- product search
- contextual advertising
- commercial search engines
- search advertising
- document retrieval
- click logs
- link analysis
- search behavior