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Driving likes, comments, and shares on social networking sites: how post characteristics affect brand interactions in apparel retailing.
Carsten D. Schultz
Published in:
ICEC (2016)
Keyphrases
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social networking sites
social networking
young adults
online social networks
instant messaging
social activities
social networks
internet users
social media
electronic commerce
e learning
user groups
social software
homeland security
social relations