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Proposing to your fans: Which brand post characteristics drive consumer engagement activities on social media brand pages?

Carsten D. Schultz
Published in: Electron. Commer. Res. Appl. (2017)
Keyphrases
  • social media
  • social media streams
  • brand image
  • web pages
  • keywords
  • website
  • social networking
  • search engine
  • electronic commerce
  • user behavior
  • activity recognition
  • web users
  • data gathering