Test & Roll: Profit-Maximizing A/B Tests.

Elea McDonnell Feit Ron Berman

Published in: Mark. Sci. (2019)

Keyphrases

profit maximizing
test cases
statistical tests
test generation
data mining
post hoc
null hypothesis
test statistic
test data
multiple choice
decreasing function
hypothesis testing
test suite
intelligent systems
software testing
learning environment
case study
neural network