Yogesh V. Joshi

Publication Activity (10 Years)

Years Active: 2009-2024
Publications (10 Years): 3

Top Topics

Observational Learning

Electricity Consumption

Future Directions

Top Venues

Publications

Chutian Wang, Bo Zhou, Yogesh V. Joshi
Endogenous Consumption and Metered Paywalls. Mark. Sci. 43 (1) (2024)
Yogesh V. Joshi, Andrés Musalem
When Consumers Learn, Money Burns: Signaling Quality via Advertising with Observational Learning and Word of Mouth. Mark. Sci. 40 (1) (2021)
Yogesh V. Joshi, David J. Reibstein, Z. John Zhang
Turf Wars: Product Line Strategies in Competitive Markets. Mark. Sci. 35 (1) (2016)
Radu Machedon, William Rand, Yogesh V. Joshi
Automatic Crowdsourcing-Based Classification of Marketing Messaging on Twitter. SocialCom (2013)
Yuxin Chen, Yogesh V. Joshi, Jagmohan S. Raju, Z. John Zhang
A Theory of Combative Advertising. Mark. Sci. 28 (1) (2009)
Yogesh V. Joshi, David J. Reibstein, Z. John Zhang
Optimal Entry Timing in Markets with Social Influence. Manag. Sci. 55 (6) (2009)
Andrés Musalem, Yogesh V. Joshi
Research Note - How Much Should You Invest in Each Customer Relationship? A Competitive Strategic Approach. Mark. Sci. 28 (3) (2009)