Research Note - How Much Should You Invest in Each Customer Relationship? A Competitive Strategic Approach.

Andrés Musalem Yogesh V. Joshi

Published in: Mark. Sci. (2009)

Keyphrases

competitive environment
electronic commerce
cost effective
decision making
customer service
markov chain
real time
website
case study
optimal solution
decision makers
service quality
short and long term
purchase behavior