Yifei Rong

Publication Activity (10 Years)

Years Active: 2016-2018
Publications (10 Years): 7

Top Topics

Bidding Strategies

Feedback Controller

Display Advertising

Top Venues

IEEE Trans. Knowl. Data Eng.

Publications

Kan Ren, Weinan Zhang, Ke Chang, Yifei Rong, Yong Yu, Jun Wang
Bidding Machine: Learning to Bid for Directly Optimizing Profits in Display Advertising. CoRR (2018)
Kan Ren, Weinan Zhang, Ke Chang, Yifei Rong, Yong Yu, Jun Wang
Bidding Machine: Learning to Bid for Directly Optimizing Profits in Display Advertising. IEEE Trans. Knowl. Data Eng. 30 (4) (2018)
Haifeng Zhang, Weinan Zhang, Yifei Rong, Kan Ren, Wenxin Li, Jun Wang
Managing Risk of Bidding in Display Advertising. WSDM (2017)
Haifeng Zhang, Weinan Zhang, Yifei Rong, Kan Ren, Wenxin Li, Jun Wang
Managing Risk of Bidding in Display Advertising. CoRR (2017)
Kan Ren, Weinan Zhang, Yifei Rong, Haifeng Zhang, Yong Yu, Jun Wang
User Response Learning for Directly Optimizing Campaign Performance in Display Advertising. CIKM (2016)
Weinan Zhang, Yifei Rong, Jun Wang, Tianchi Zhu, Xiaofan Wang
Feedback Control of Real-Time Display Advertising. WSDM (2016)
Weinan Zhang, Yifei Rong, Jun Wang, Tianchi Zhu, Xiaofan Wang
Feedback Control of Real-Time Display Advertising. CoRR (2016)