Feedback Control of Real-Time Display Advertising.

Weinan Zhang Yifei Rong Jun Wang Tianchi Zhu Xiaofan Wang

Published in: WSDM (2016)

Keyphrases

feedback control
real time
display advertising
closed loop
optimal control
adaptive control
open loop
fractional order
control system
inverted pendulum
online advertising
autonomous control
feedback controller
linear time invariant