Bidding Machine: Learning to Bid for Directly Optimizing Profits in Display Advertising.

Kan Ren Weinan Zhang Ke Chang Yifei Rong Yong Yu Jun Wang

Published in: CoRR (2018)

Keyphrases

display advertising
machine learning
budget constraints
online advertising
advertising campaigns
bidding strategies
web pages
learning algorithm
multi unit
active learning
search advertising
electronic commerce
user behavior
online auctions
data mining
sponsored search
contextual advertising