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Bidding Machine: Learning to Bid for Directly Optimizing Profits in Display Advertising.
Kan Ren
Weinan Zhang
Ke Chang
Yifei Rong
Yong Yu
Jun Wang
Published in:
CoRR (2018)
Keyphrases
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display advertising
machine learning
budget constraints
online advertising
advertising campaigns
bidding strategies
web pages
learning algorithm
multi unit
active learning
search advertising
electronic commerce
user behavior
online auctions
data mining
sponsored search
contextual advertising