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User Response Learning for Directly Optimizing Campaign Performance in Display Advertising.
Kan Ren
Weinan Zhang
Yifei Rong
Haifeng Zhang
Yong Yu
Jun Wang
Published in:
CIKM (2016)
Keyphrases
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display advertising
learning process
learning algorithm
active learning
information retrieval
user interface
knowledge acquisition
learning systems
reinforcement learning
prior knowledge
supervised learning
user experience
online advertising
web pages
user interaction