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Managing Risk of Bidding in Display Advertising.
Haifeng Zhang
Weinan Zhang
Yifei Rong
Kan Ren
Wenxin Li
Jun Wang
Published in:
WSDM (2017)
Keyphrases
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display advertising
budget constraints
online advertising
advertising campaigns
risk management
risk assessment
risk factors
bidding strategies
sponsored search advertising
web pages
combinatorial auctions