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Managing Risk of Bidding in Display Advertising.

Haifeng ZhangWeinan ZhangYifei RongKan RenWenxin LiJun Wang
Published in: WSDM (2017)
Keyphrases
  • display advertising
  • budget constraints
  • online advertising
  • advertising campaigns
  • risk management
  • risk assessment
  • risk factors
  • bidding strategies
  • sponsored search advertising
  • web pages
  • combinatorial auctions