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Bidding Machine: Learning to Bid for Directly Optimizing Profits in Display Advertising.
Kan Ren
Weinan Zhang
Ke Chang
Yifei Rong
Yong Yu
Jun Wang
Published in:
IEEE Trans. Knowl. Data Eng. (2018)
Keyphrases
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display advertising
machine learning
budget constraints
online advertising
search advertising
advertising campaigns
data mining
bidding strategies
learning algorithm
active learning
online auctions
auction protocol
web pages
combinatorial auctions
auction mechanisms
market conditions