Ya Ping Chang

Publication Activity (10 Years)

Years Active: 2016-2024
Publications (10 Years): 9

Top Topics

Customer Reviews

Mobile Augmented Reality

Online Shopping

Textual Content

Top Venues

Inf. Technol. People

Int. J. Serv. Technol. Manag.

Publications

Jin-Feng Wu, Jiao Dong, Yinglu Wu, Ya Ping Chang
Shopping through mobile augmented reality: The impacts of AR embedding and embodiment attributes on consumer-based brand equity. Inf. Manag. 61 (6) (2024)
Dong-Hong Zhu, Qi He, Ya Ping Chang
How SoLoMo-based product recommendations influence consumers' acceptance intention: the moderating role of gender. Int. J. Serv. Technol. Manag. 27 (1/2) (2021)
Jin-Feng Wu, Ya Ping Chang, Jun Yan, De-Lin Hou
Online product category and pricing strategies of land-based retailers: Homogenous vs prototypical orientation. Internet Res. 29 (1) (2019)
Xuebing Dong, Ya Ping Chang, Shichang Liang, Xiaojun Fan
How online media synergy influences consumers' purchase intention: A perspective from broadcast and interactive media. Internet Res. 28 (4) (2018)
Dong-Hong Zhu, Yawei Wang, Ya Ping Chang
The influence of online cross-recommendation on consumers' instant cross-buying intention: The moderating role of decision-making difficulty. Internet Res. 28 (3) (2018)
Xuebing Dong, Ya Ping Chang, Yawei Wang, Jun Yan
Understanding usage of Internet of Things (IOT) systems in China: Cognitive experience and affect experience as moderator. Inf. Technol. People 30 (1) (2017)
Dong-Hong Zhu, Zhen Qi Ye, Ya Ping Chang
Understanding the textual content of online customer reviews in B2C websites: A cross-cultural comparison between the U.S. and China. Comput. Hum. Behav. 76 (2017)
Xuebing Dong, Ya Ping Chang, Xiaojun Fan
Effects of the characteristics of online multimedia synergy on consumers' message acceptance and message response. Online Inf. Rev. 41 (5) (2017)
Jin-Feng Wu, Ya Ping Chang
Multichannel integration quality, online perceived value and online purchase intention: A perspective of land-based retailers. Internet Res. 26 (5) (2016)