Shichang Liang

Publication Activity (10 Years)

Years Active: 2018-2018
Publications (10 Years): 1

Top Topics

Purchase Intention

Top Venues

Publications

Xuebing Dong, Ya Ping Chang, Shichang Liang, Xiaojun Fan
How online media synergy influences consumers' purchase intention: A perspective from broadcast and interactive media. Internet Res. 28 (4) (2018)