Login / Signup
How online media synergy influences consumers' purchase intention: A perspective from broadcast and interactive media.
Xuebing Dong
Ya Ping Chang
Shichang Liang
Xiaojun Fan
Published in:
Internet Res. (2018)
Keyphrases
</>
purchase intention
online shopping
online stores
product quality
electronic word of mouth
survey data
virtual communities
multimedia content
real time
customer satisfaction
website
electronic commerce
quality control
artificial intelligence
process control