Login / Signup
Understanding the textual content of online customer reviews in B2C websites: A cross-cultural comparison between the U.S. and China.
Dong-Hong Zhu
Zhen Qi Ye
Ya Ping Chang
Published in:
Comput. Hum. Behav. (2017)
Keyphrases
</>
cross cultural
textual content
customer reviews
website
web pages
news articles
opinion mining
customer satisfaction
textual information
keywords
electronic commerce
positive or negative
visual information
positive and negative
product features
web search engines
user generated content
product reviews