Shopping through mobile augmented reality: The impacts of AR embedding and embodiment attributes on consumer-based brand equity.
Jin-Feng WuJiao DongYinglu WuYa Ping ChangPublished in: Inf. Manag. (2024)
Keyphrases
- mobile augmented reality
- augmented reality
- mashup
- context aware
- online shopping
- digital content
- mobile devices
- purchase decision
- online stores
- virtual reality
- internet shopping
- human computer interaction
- data driven
- user interface
- shopping behavior
- e learning
- third party
- knowledge representation
- data sources
- online retailers
- digital libraries