Umer Zaman

Publication Activity (10 Years)

Years Active: 2020-2024
Publications (10 Years): 6

Top Topics

Internet Shopping

Narrative Generation

Purchase Intention

Top Venues

Bus. Process. Manag. J.

Int. J. Knowl. Learn.

Publications

Muddasar Ghani Khwaja, Athar Hameed, Umer Zaman
Determining involvement HRM practices and benevolent HRM attributions' role in improving employees' engagement and reducing stress in sales-centric organisations. Int. J. Knowl. Learn. 17 (1) (2024)
Athar Hameed, Muddasar Ghani Khwaja, Umer Zaman
Configuring optimal contextual performance and task performance in offshore business processing organizations. Bus. Process. Manag. J. 29 (1) (2023)
Syed Hassan Raza, Umer Zaman
Effect of Cultural Distinctiveness and Perception of Digital Advertising Appeals on Online Purchase Intention of Clothing Brands: Moderation of Gender Egalitarianism. Inf. 12 (2) (2021)
Syed Hassan Raza, Umer Zaman, Moneeba Iftikhar
Examining the Effects of Media-Generated Stereotypes on Receivers' Trust and Attitude in Pakistan. Moderating Influence of Ethnicity and Gender. Inf. 12 (1) (2021)
Sidra Tabassum, Muddasar Ghani Khwaja, Umer Zaman
Can Narrative Advertisement and eWOM Influence Generation Z Purchase Intentions? Inf. 11 (12) (2020)
Muddasar Ghani Khwaja, Saqib Mahmood, Umer Zaman
Examining the Effects of eWOM, Trust Inclination, and Information Adoption on Purchase Intentions in an Accelerated Digital Marketing Context. Inf. 11 (10) (2020)