Examining the Effects of Media-Generated Stereotypes on Receivers' Trust and Attitude in Pakistan. Moderating Influence of Ethnicity and Gender.
Syed Hassan RazaUmer ZamanMoneeba IftikharPublished in: Inf. (2021)
Keyphrases
- individual differences
- behavioral intention
- independent variables
- dependent variables
- personality traits
- gender differences
- individual level
- demographic characteristics
- attitudes toward
- factors influencing
- multimedia
- trust model
- interaction effects
- perceived usefulness
- computer self efficacy
- social influence
- trust evaluation
- technology acceptance
- internet shopping
- prior studies
- computer literacy
- digital media
- multimedia data
- learning outcomes
- regression model
- peer to peer