Syed Hassan Raza

Publication Activity (10 Years)

Years Active: 2021-2021
Publications (10 Years): 2

Top Topics

Dependent Variables

Computer Literacy

Internet Shopping

Behavioral Intention

Top Venues

Publications

Syed Hassan Raza, Umer Zaman
Effect of Cultural Distinctiveness and Perception of Digital Advertising Appeals on Online Purchase Intention of Clothing Brands: Moderation of Gender Egalitarianism. Inf. 12 (2) (2021)
Syed Hassan Raza, Umer Zaman, Moneeba Iftikhar
Examining the Effects of Media-Generated Stereotypes on Receivers' Trust and Attitude in Pakistan. Moderating Influence of Ethnicity and Gender. Inf. 12 (1) (2021)