Sidra Tabassum

Publication Activity (10 Years)

Years Active: 2020-2020
Publications (10 Years): 1

Top Topics

Electronic Commerce

Narrative Generation

Intention Recognition

Top Venues

Publications

Sidra Tabassum, Muddasar Ghani Khwaja, Umer Zaman
Can Narrative Advertisement and eWOM Influence Generation Z Purchase Intentions? Inf. 11 (12) (2020)