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Tobias Blask
Publication Activity (10 Years)
Years Active: 2011-2014
Publications (10 Years): 0
Top Topics
Business Process Management
Parameter Estimation
Sponsored Search Advertising
Markov Fields
Top Venues
DCNET/ICE-B/OPTICS
ITEE
ICE-B
GI-Jahrestagung
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Publications
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Tobias Blask
Do Specific Text Features Influence Click Probabilities in Paid Search Advertising?
ICE-B
(2014)
Tobias Blask
Applying Bayesian Parameter Estimation to A/B Tests in e-Business Applications - Examining the Impact of Green Marketing Signals in Sponsored Search Advertising.
DCNET/ICE-B/OPTICS
(2013)
Tobias Blask
Bayesian Parameter Estimation in Green Business Process Management: A Case Study in Online-Advertising.
GI-Jahrestagung
(2013)
Tobias Blask
Investigating the Promotional Effect of Green Signals in Sponsored Search Advertising Using Bayesian Parameter Estimation.
ITEE
(2013)
Tobias Blask
,
Burkhardt Funk
,
Reinhard Schulte
To Bid or Not To Bid? Investigating Retail-Brand Keyword Performance in Sponsored Search Advertising.
ICETE (Selected Papers)
(2011)
Tobias Blask
,
Burkhardt Funk
,
Reinhard Schulte
Should Companies Bid on Their Own Brand in Sponsored Search?
ICE-B
(2011)