Applying Bayesian Parameter Estimation to A/B Tests in e-Business Applications - Examining the Impact of Green Marketing Signals in Sponsored Search Advertising.
Tobias BlaskPublished in: DCNET/ICE-B/OPTICS (2013)
Keyphrases
- parameter estimation
- maximum likelihood
- posterior distribution
- sponsored search advertising
- purchase behavior
- bayesian model selection
- least squares
- markov random field
- random fields
- model selection
- em algorithm
- parameter estimation algorithm
- expectation maximization
- data mining
- website
- parameter estimates
- bayesian networks
- auction mechanisms
- search advertising
- decision making
- search engine
- machine learning