Bayesian Parameter Estimation in Green Business Process Management: A Case Study in Online-Advertising.
Tobias BlaskPublished in: GI-Jahrestagung (2013)
Keyphrases
- parameter estimation
- online advertising
- business process management
- posterior distribution
- maximum likelihood
- business processes
- business process
- user behavior
- bayesian model selection
- markov random field
- model selection
- service oriented
- least squares
- em algorithm
- expectation maximization
- behavioral targeting
- case study
- markov fields
- information systems
- random fields
- enterprise architecture
- business rules
- display advertising
- user experience
- advertising campaigns
- parameter estimation algorithm
- process model
- information management
- internet advertising
- contextual advertising
- emergency management
- posterior probability
- pairwise
- sponsored search
- expert systems
- higher order
- user interaction
- image sequences
- data mining