Login / Signup
To Bid or Not To Bid? Investigating Retail-Brand Keyword Performance in Sponsored Search Advertising.
Tobias Blask
Burkhardt Funk
Reinhard Schulte
Published in:
ICETE (Selected Papers) (2011)
Keyphrases
</>
sponsored search advertising
purchase behavior
auction mechanisms
search advertising
internet search engines
sponsored search
search engine
display advertising
budget constraints
multi attribute
cooperative
web search engines
bidding strategies