Reinhard Schulte

Publication Activity (10 Years)

Years Active: 2011-2011
Publications (10 Years): 0

Publications

Tobias Blask, Burkhardt Funk, Reinhard Schulte
To Bid or Not To Bid? Investigating Retail-Brand Keyword Performance in Sponsored Search Advertising. ICETE (Selected Papers) (2011)
Tobias Blask, Burkhardt Funk, Reinhard Schulte
Should Companies Bid on Their Own Brand in Sponsored Search? ICE-B (2011)