Investigating the Promotional Effect of Green Signals in Sponsored Search Advertising Using Bayesian Parameter Estimation.
Tobias BlaskPublished in: ITEE (2013)
Keyphrases
- parameter estimation
- maximum likelihood
- posterior distribution
- sponsored search advertising
- model selection
- em algorithm
- least squares
- random fields
- bayesian model selection
- markov random field
- parameter estimates
- expectation maximization
- bayesian networks
- parameter estimation algorithm
- markov fields
- purchase behavior
- graphical models
- higher order
- auction mechanisms
- machine learning