Thomas J. Steenburgh

Publication Activity (10 Years)

Years Active: 2008-2018
Publications (10 Years): 2

Top Topics

Customer Behavior

User Acceptance

Automated Planning

Social Connections

Top Venues

Publications

Clarence Lee, Elie Ofek, Thomas J. Steenburgh
Personal and Social Usage: The Origins of Active Customers and Ways to Keep Them Engaged. Manag. Sci. 64 (6) (2018)
Qiang Liu, Thomas J. Steenburgh, Sachin Gupta
The Cross Attributes Flexible Substitution Logit: Uncovering Category Expansion and Share Impacts of Marketing Instruments. Mark. Sci. 34 (1) (2015)
Doug J. Chung, Thomas J. Steenburgh, K. Sudhir
Do Bonuses Enhance Sales Productivity? A Dynamic Structural Analysis of Bonus-Based Compensation Plans. Mark. Sci. 33 (2) (2014)
Craig J. Chapman, Thomas J. Steenburgh
An Investigation of Earnings Management Through Marketing Actions. Manag. Sci. 57 (1) (2011)
Thomas J. Steenburgh
The Invariant Proportion of Substitution Property (IPS) of Discrete-Choice Models. Mark. Sci. 27 (2) (2008)