The Cross Attributes Flexible Substitution Logit: Uncovering Category Expansion and Share Impacts of Marketing Instruments.
Qiang LiuThomas J. SteenburghSachin GuptaPublished in: Mark. Sci. (2015)
Keyphrases
- decision making
- data mining
- social media
- data sets
- regression analysis
- attribute values
- consumer behavior
- information technology
- data mining applications
- multi attribute
- customer behavior
- long term
- lightweight
- genetic algorithm
- hierarchical structure
- object categories
- concept lattice
- information retrieval
- customer service
- marketing strategies
- real world