An Investigation of Earnings Management Through Marketing Actions.
Craig J. ChapmanThomas J. SteenburghPublished in: Manag. Sci. (2011)
Keyphrases
- customer relationship management
- decision making
- information management
- management system
- knowledge management
- website
- decision support
- data mining
- plan recognition
- marketing strategies
- reasoning about actions
- case study
- long term
- data management
- network management
- internet marketing
- commercial banks
- customer retention