Personal and Social Usage: The Origins of Active Customers and Ways to Keep Them Engaged.
Clarence LeeElie OfekThomas J. SteenburghPublished in: Manag. Sci. (2018)
Keyphrases
- social context
- personal preferences
- social connections
- personal experience
- social media
- social interaction
- social networks
- social networking
- service providers
- customer behavior
- customer service
- user perceptions
- social network sites
- social web
- social relationships
- sharing information
- customer relationship management
- user acceptance
- personal information
- knowledge sharing
- social awareness
- information systems