Shuai Yuan

Publication Activity (10 Years)

Years Active: 2012-2017
Publications (10 Years): 3

Top Topics

Convertible Bonds

Display Advertising

Top Venues

University College London, UK (PHD)

Education History

University College London, UK

PHD

Publications

Jun Wang, Weinan Zhang, Shuai Yuan
Display Advertising with Real-Time Bidding (RTB) and Behavioural Targeting. Found. Trends Inf. Retr. 11 (4-5) (2017)
Jun Wang, Weinan Zhang, Shuai Yuan
Display Advertising with Real-Time Bidding (RTB) and Behavioural Targeting. CoRR (2016)
Jun Wang, Shuai Yuan, Weinan Zhang
Real-Time Bidding Based Display Advertising: Mechanisms and Algorithms. ECIR (2016)
Bowei Chen, Shuai Yuan, Jun Wang
A Dynamic Pricing Model for Unifying Programmatic Guarantee and Real-Time Bidding in Display Advertising. ADKDD@KDD (2014)
Weinan Zhang, Shuai Yuan, Jun Wang
Optimal real-time bidding for display advertising. KDD (2014)
Bowei Chen, Shuai Yuan, Jun Wang
A Dynamic Pricing Model for Unifying Programmatic Guarantee and Real-Time Bidding in Display Advertising. CoRR (2014)
Shuai Yuan, Jun Wang, Bowei Chen, Peter Mason, Sam Seljan
An empirical study of reserve price optimisation in real-time bidding. KDD (2014)
Weinan Zhang, Shuai Yuan, Jun Wang
Real-Time Bidding Benchmarking with iPinYou Dataset. CoRR (2014)
Shuai Yuan, Jun Wang, Xiaoxue Zhao
Real-time bidding for online advertising: measurement and analysis. AdKDD@KDD (2013)
Shuai Yuan, Ahmad Zainal Abidin, Marc Sloan, Jun Wang
Internet Advertising: An Interplay among Advertisers, Online Publishers, Ad Exchanges and Web Users CoRR (2012)