Display Advertising with Real-Time Bidding (RTB) and Behavioural Targeting.

Jun Wang Weinan Zhang Shuai Yuan

Published in: Found. Trends Inf. Retr. (2017)

Keyphrases

display advertising
advertising campaigns
real time
behavioral targeting
online advertising
budget constraints
search advertising
web pages
low cost
online auctions
vision system
information retrieval
user experience
contextual advertising