Internet Advertising: An Interplay among Advertisers, Online Publishers, Ad Exchanges and Web Users
Shuai YuanAhmad Zainal AbidinMarc SloanJun WangPublished in: CoRR (2012)
Keyphrases
- web users
- online advertising
- internet advertising
- banner ads
- advertising campaigns
- display advertising
- behavioral targeting
- user behavior
- sponsored search
- contextual advertising
- web pages
- website
- web mining
- web usage mining
- user interaction
- search advertising
- web server
- web content
- search queries
- hong kong
- search engine
- user sessions
- web usage data
- log files
- keywords
- query logs
- online learning
- web search
- data mining
- databases